What happens to a guy when he can suddenly hear what women are thinking? Our live stream events don’t do $70 million at the box office, but we can still find out what DMOs want.
DMOs were there to find out what their peers are thinking when Robert Patterson, SVP of Marketing Technology at MMGY Global and Jason Swick, VP of Strategy and Insights at Simpleview were joined by Will Seccombe, President and Managing Director, Connect Travel asked what DMOs want, technology-wise, and to shared the results in real time.
Last week’s live technology survey will be offered again in August and full results will be presented at eTourism Summit in September.
We’re sharing preliminary results — four pages of easy-on-the-eye infographics such as below — of the 2021 Destination Marketing Technology Survey plus Robert Patterson’s three key takeaways.
- The results show that because of the pandemic, DMOs have a renewed sense of importance around the purposes of their owned channels, specifically their website and email programs. Respondents also indicated that they would be investing further in these channels.
- It’s clear that DMOs are extremely or somewhat concerned (59%) about the evolution of data privacy policies. For some, this is new territory that’s outside their comfort zone and with legal implications, data policies and how they operationally impact a destination are going to become an increased area of focus.
- Each year we ask what emerging technology a DMO might invest in if budget and resources were not a barrier for successful implementation. This year, we included “consumer data platform (CDP)” as an option, and it was the second most popular choice (34%). I think this speaks to destinations understanding the importance of their first party data and desiring new marketing technology solutions to empower them to be able to act on this data.
Leave a Reply