‘Accelerate’ is a New Need-to-Know Workshop at eTourism Summit Pre-Conference Day

Are you new-ish to destination promotion? Have you developed your digital marketing skills in a vertical other than travel and tourism? Or, does this describe someone on your staff?

We talked to nearly a dozen state travel directors and CEOs and CMOs of CVBs to craft the agenda for a day-long workshop called “Accelerate.” It’s happening during the Pre-Conference Day at eTourism Summit as one of the tracks we’re working on that will deliver the right content for just the right people…is that you or a colleague?

Mark your calendar for October 9, 2018 and register for #eTS2018 today before a rate increase goes into effect on Friday, June 1. Register here now.

9:00-10:00 am: Accelerate Your Travel Knowledge:

• Superstructure of Travel: Who are the key players?
• Alphabet Soup: Important Acronyms You Need to Know: (DI, ASAE, RTO, USTA, etc.)
• Understand How the Tourism Marketing Eco-System Works (receptive operators vs. OTAs, etc.)
• Getting a Handle on Relationships Between Partners, Stakeholders and Competitors
• How to Deal with Thorny Political Situations: (i.e., content that may offend)
• Working with Committees
• Membership vs. Non-Membership

10:00-10:30 am: Q&A Panel:

“What I needed know about the DMO industry that no one told me during my job interview.”

10:30-10:45 am: Morning Break

10:45-11:15 am: Insights:

Shared by three eTourism Summit Advisory Council members (TBA)

11:15 a.m.-12:35 p.m.: Accelerate Your Digital Travel Knowledge:

• Welcome to the World of Tourism eMail Marketing (i.e. open rate)
• How Selling Inspiration is Different From Selling Books
• What You Need to Know About Content Marketing
• What You Need to Know About Social Media Marketing
• How to Manage and Select Vendors
• Digital Media Planning 101: Social Marketing, Influencer Marketing, Search Marketing

2:40-3:40 pm: Measurement:

Which KPIs Best Influence Travel (Goal setting; Measuring word-of-mouth, Setting different KPIs for different departments?)

3:40-4:00 pm: Afternoon Break

4:00-5:00 pm: How to Manage Your Boss

Hear from a panel that includes a destination CMO, CEO and CFO

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