Reach, Engagement, Leads, Conversions.
Agorapulse says a conversation about key performance indicators begins with the fundamental question:
“What percentage of the traffic to your website is coming from social media? If you’re investing time and effort into your social media content, you’ll want to make sure that your web traffic number reflects that otherwise, why are you doing it?”
A refresher on KPIs for social media is found here.
Leave a Reply