Is anyone surprised?
Brands want to know exactly who they’re reaching. But on Snapchat, there’s no easy way to tell how many views anyone is getting.
Related: “Influencers Are Earning How Much Per Post? $300K?” (The Travel Vertical, 9/5/2016)
“The disappearing-message service kept it tough for users to measure their audience. Facebook’s service swooped in.” – Bloomberg reports. Read about it here.