Roger Wu, Co-founder of Cooperatize and a past speaker at eTourism LABS, shares a guest post on influencer marketing and measurement. Originally published by the Native Advertising Institute, Roger’s post addresses the rise of influencer marketing as well as the growth of influencer fraud.
Find out how Cooperatize partnered with Adara to figure out: How do we come up with a fair way to measure the effectiveness of travel content? Read more about a first joint campaign with Adara and Destination Gettysburg in which actual travel intent was generated from published articles. The case study is found here.