And the good news is…
As of January 2017, well over one-third of American leisure travelers reported having used a DMO website in the past year to research and/or plan travel—a figure that is up nearly 10 percent from July 2009.
Gilad Berenstein, CEO at Utrip.com shares his post discussing how DMOs might capitalize on this finding.
Drawing on the results of a recent published study, “The Impact of DMO Websites” by DMA West Foundation, in conjunction with Destination Analysts and supported by Miles Partnership, Gilad makes several suggestions for DMOs. Read more here.