He cites the following examples of strong tourism promotion budgets as sound fiscal policy that translate into massive benefits:
* Every dollar New Mexico invested in its “New Mexico True” campaign generated $7 in tax revenue and $72 in visitor spending.
* The “Lake Erie Love” campaign has been a success for Lake Erie Shores & Islands with every dollar invested multiplying four time in tax revenue returns.
* Nashville’s “Music City” brand has helped attract more than $5 billion in visitor spending, supporting 58,000 job and attracting $1 billion+ in new development.
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