How do you brighten up a cold and dreary winter day in Chicago? A team from Visit St. Pete/Clearwater marched down the Magnificent Mile and congregated in Millennium Park to spread a little sunshine while passing out cheerful yellow T-shirts.
Last year, selected Uber drivers wore branded Visit St. Pete/Clearwater gear and offered free rides for a promo code on Warm up Wednesdays throughout February. The campaign was promoted via digital billboards, on 1,300 elevator screens in 90 Chicago high-rises, on branded Uber vehicles, Uber social media channels, and through 10,000 promotional fliers distributed via Uber drivers throughout the month-long promotion. See more on ABC-TV here.
The video of this month’s clever out-of-market activation for potential snow birds in the Windy City earned 99,000 Facebook views including 350-plus shares in just over 48 hours.
To view the video on YouTube, click here.