“…And just when we thought we got what makes Millennials tick,” observes HomeAway. Their 2017 Trends Report reveals that maturing Millennials on vacation now rank family time above friends and adventures.
Hmm, and the implications are? “For one, as Millennials become older parents to more children, we could see more frequent vacationing, and maybe longer stints away. We’ll be watching closely,” says Melanie Fish, HomeAway’s family travel expert.
The report also indicates that the sharing economy’s appeal goes only so far. “No, thanks” is the response to vacations with strangers.
Read the four main findings in the new HomeAway 2017 Trends Report summary found here.