The holidays remind us to think of airports, cruise ports, bridges, bus, and rail authorities and terminals as destination partners.
From its launch, “I Love NY” partnered with The Port Authority of NY & NJ for a decade. On TripAdvisor, the Golden Gate Bridge is currently ranked #2 of all landmarks in the USA, Grand Central Terminal is ranked #5, with the Brooklyn Bridge coming in at #9.
We love the following two examples of eminently shareable campaigns that infuse personality to transportation authorities by triggering emotions. Learn more about what works best and why at our Video Storytelling Track, eTourism Labs, March 14-15, 2017 in Philadelphia.
1. To steal some ideas from SNCF, a brilliant 2013 experiential activation by French national railroads to remind Parisians that Europe is just next door, click here.
2. Watch for the surprise ending in Heathrow Airport’s Christmas advert for 2016, a cuddly 70-second video that tugs at the heartstrings of all travelers. For “Coming Home for Christmas,” click here.