Jessica Schultz, Director of Integrated Planning at MMGY Global, dove into the six ways we are seeing programmatic buying evolve at a DigMe ’16 presentation last week. Describing the process that informs marketing and media decisions, Jessica’s definition is a good one. “Programmatic buying allows brands to use audience insights and technology to tailor messages to the right person, at the right moment, in the right context.”
Because — “If it isn’t relevant, consumers won’t care.” Read about where we’ve been and where we’re going from Jessica as she runs through:
To read “The Evolution of Programmatic,” click here.