“You can think of me as my own magazine,” says Patrick Janelle, an Instagrammer with an audience of 444K. His followers could fill Madison Square Garden 22 times.
Las Vegas is partnering with several top Viners to create Millennial-friendly content. Canada Tourism, Contiki Travel, Marriott International and Turkish Airlines are among the brands representing destinations, tour operators, hotels and airlines to join forces with the top YouTubers to reach 40 million subscribers.
Meanwhile, as Snapchat overtakes Instagram (28% v 27%) as the favorite teen app (according to a Fortune survey), partnerships are flourishing across a handful of hot and happening channels. Read more from Mediakix here.