HubSpot has published their latest length and character count for just about everything social on the internet. Get the popular, handy reference guide for Facebook, YouTube, LinkedIn, Instagram, Snapchat, Twitter, and blog posts here.
According to Travel Weekly’s 2016 Consumer Trends report, the percentage of leisure trips with a business component jumped to 17 percent in 2016, up 3 percent in just a year.
- NYC & Company said that over the past five years, domestic overnight visitors combining business and leisure skyrocketed to 34 percent in 2015, doubled from 17% in 2014.
- Dallas Convention & Visitors Bureau found that in 2015, 23 percent of its business travelers cited leisure as an additional trip purpose.
- Travel Juneau cites an increase in leisure trip add-ons for business travelers, and now encourages meetings planners to offer pre- and post-event stays.
Those interested in additional research and studies on the motivations, growth, and demographics surrounding the bleisure trend will find more information in articles from Travel Weekly here and Tnooz here.
After four months of controversy over its proposed budget, Florida legislators cut a deal in special session to give Visit Florida $76 million in funding for 2017-18. That level is the same as last fiscal year’s, although the governor had initially proposed an increase to $100 million.
However, restrictions are included in the budget awaiting the governor’s signature.
Several of the new provisions:
- Visit Florida employees, including president/CEO, may not receive public compensation that exceeds the salary and benefits authorized to the governor. *
- Public payments of performance bonuses or severance pay to a Visit Florida employee are prohibited unless specifically authorized by law.
- Member organizations that receive 50 percent or more of their revenue from the tourism development tax would be required to disclose their board of directors’ salaries.
- Accommodation expenses for any Visit Florida employee on business must be under $150 per diem.
- Visit Florida’s funding is tied to a one-to-one match of all public and private contributions it receives.
- All contracts worth $750K or more are subject to approval by a legislative panel.
- Contracts of $500K or more must be published on the Visit Florida website at least 14 days prior to execution.
Read more from Meetings & Conventions here.
Did you know? Only 50 percent of all the state destination marketing organizations have uploaded a video to Twitter, reports TwoSix Digital. That’s just one fact revealed by brand new research on each of the 50 state DMOs Twitter performance.
Each of the 50 states’ official tourism Twitter account was analyzed over a 7-day period in May and tweets were gathered over a 3-month period. Every account was evaluated based on a list of best (and worst) practices on Twitter.
-> If you would like to know how your State performed on Twitter, reach out to email@example.com for the full report.
Check out these cool infographics: Hover over all 50 states for the number of followers and learn more about how state DMOs perform on Twitter here.
Will Seccombe, former president and CEO of Visit Florida and a 25-year travel industry professional, has been named president of the Connect Travel division, which serves as a strategic marketing partner offering a full suite of digital, social, content activation and cooperative marketing solutions for destinations.
In Washington, DC, Stephanie Arbetter has left her position as coordinator, consumer marketing and social media at Brand USA. She has now joined the team at Delucchi Plus, a content marketing firm driving engagement, sales, influence and loyalty in collaboration with StreetSense.
Teresa O’Neill has been promoted to vice president, global strategic partnerships at Travel Oregon, effective July 1st. She leaves her post as vice president, global sales, to Petra Hackworth, who had been director, global sales. O’Neill, a member of NAJ’s Advisory Council, has been with the organization for 12+ years.
Sarah Dickson has left Destination Marketing Association International, where she was vice president, partnership development. Previously, she was director of partnership development for Brand USA. Dickson also served as director of exhibitions and sponsorship sales for the U.S. Travel Association. Those interested in reaching Dickson, who is available for new opportunities, can contact her at firstname.lastname@example.org.
In Northern California wine country, Ken Fischang abruptly resigned in May as president/CEO of Sonoma County Tourism, a position he had held since 2005. Fischang has been named executive director of the Saugatuck Douglas Area Convention and Visitors Bureau in Michigan.
Sean Dixon has been promoted to marketing director for the Springfield (MO) CVB. Dixon joined the organization in 2010 as its interactive media manager. He has served for the past year as assistant marketing director.
Talia Cass has been named director of marketing and communications for the Saratoga (NY) Convention and Tourism Bureau. Previously, she has worked as an account executive for the Schenectady County (NY) Convention and Visitors Bureau.
David Holder has announced that he is leaving his post as president of Visit Syracuse after 10 years to join Jones Lang Lasalle as vice president-tourism. Previously, Holder was previously with tourism bureaus in Fredericksburg, VA and Steuben County, NY.
Renee Areng will continue as executive director of Visit Mississippi Gulf Coast until Sept. 30 after being voted out by the organization’s board of directors. Areng came to Mississippi from her post as executive vice president of Visit Baton Rouge, where she served for 12 years.
Keith Talbert has been named associate director of sales for the Oklahoma City Convention and Visitors Bureau. Before joining the bureau, Talbert held several sales positions with Visit Wichita and the Nashville Convention and Visitors Corporation.
Hills Balfour has been chosen by Brand USA as its UK and Ireland representation agency, ending a 5-year partnership with Black Diamond. The new partnership is initially for one year to provide travel marketing, representation and PR. The company already represents several U.S. destinations, including NYC & Company, Arizona, Scottsdale, Las Vegas, Nevada, Hawaii, Ontario, Santa Monica, Fort Lauderdale and the Palm Beaches.
And finally, our sister publication, The Inbound Report, indicates that Svetlana Yazovskikh, executive director of tourism, Philadelphia Convention & Visitors Bureau, is looking for a new tourism marketing professional for the bureau. For more information, click on this link:https://www.appone.com/MainInfoReq.asp?R_ID=1596990.
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