Skift reports on software aimed at assisting DMOs as an early warning system to identify and respond to local budget threats. Read more here.
Sojern’s State of the Travel Advertising Industry 2019 offers key insights into how DMOs are using Instagram. Read more here.
Visit California is among DMOs leading the way in sustainably promoting tourism—”We must migrate from destination marketing to destination management.” Read more here.
Destination Mascots at Work: Omaha Introduces Omar the Troll, San Francisco Has Karl the Fog…How About You?
Nobody ever said tourism marketing had to be serious. River trolls and talking fog have Twitter accounts, too. Read more here.
Curating weekly stuff for DMOs, as ever. People, places, promotions, platforms and more. Have you got news? Read more here.