Sophisticated tactics for an early warning system are being used to track where the next battle over tourism funding may be brewing.
Quorum, a Wash., D.C.-based public affairs software company, is partnering with Destinations International. The software company has a legislative tracking system, customized to identify reoccurring words and phrases that target tourism budgets as they’re used in communication by politicians, policy groups, local officials and others.
Jack Johnson, chief advocacy officer at Destinations International told Skift, “The number of destination organizations being put under the microscope by politicians, by government officials, public advocacy groups and by the media is growing. Destination organizations are beginning to see their government funding and too often their own existence under attack.”
Furthermore, Quorum software outcomes will assist in informing DMOs how to better shape the conversations they must have to defend their investments in travel promotion, marketing, visitor centers, meeting facility improvements and more.
As we have seen in Florida and other places, defeating these attacks in any given year does not in any way guarantee that they will not return the next year for another crack at it.”– Jack Johnson, Destinations International