Nobody’s Happy with Facebook Video Viewer Measurements: More Smoke and Mirrors Than Metrics
What’s with the false metrics over a “pivot to video”? Beginning in 2015, Facebook preached the gospel of online video as the unescapable future for media. Impressive statistics backed up the claim but advertisers and publishers were misled, says a new lawsuit. Read more about Facebook’s nightmarish year here.
Nebraska Tourism Shakes It Up With Hilarious New Campaign
America’s “least likely” state to be visited is giving pushback on its most boring image, capturing international attention with the launch of a new Nebraska ad campaign, “Honestly. It’s not for everyone.” To bring a smile to your face, check it out here.
Marketing Leadership Summit 2019 Announces Speakers
Kissimmee calling. Connect Marketing, producer of eTourism Summit, presents the Marketing Leadership Summit in February 2019. Get more details, speaker lineup, and registration information here.
ADARA Guest Post: Private Data Co-ops, the Next Level in Secure Traveler Insights
The more the merrier. Read how ADARA clients do it with private data co-ops and how you can, too. In case you missed it, an eTourism Summit Innovation Station presentation appears as a guest post. Read more here.
Transitions: People, Places and Open Positions
News from Visit Florida and IMEX America in Las Vegas plus jobs from Miles Partnership and Sojern…and more. Who do you know who’s in transition? Catch up here.