Good question. The internet is swamped with commentary (and so are we all with dozens of ‘opt-out’ emails). Here are a few answers boiled down to be as brief as possible. Thanks, @Guardian! Read more here.
Awesome Lawson! We totally geeked out over this interview with Cree Lawson, filled with insights like, “The only true way to measure media impact is to look from at arrival backward to the ad exposure.” Hat tip to PhocusWire and Arrivalist for sharing. For the Q&A, click here.
We like it! West Hollywood Travel + Tourism Board is the new brand following work undertaken with Destination Analysts and MMGY Global. Read more here.
It was a long time coming…27 years. But Idaho, North Dakota, Montana, South Dakota and Wyoming are now “The Great American West,” launched this week at the 50th Annual IPW in Denver, Colorado. Read more here.
Take a look at six city, state and national tourism campaigns that spoke to all potential travelers through one campaign. How does that work, considering the current frenzy for personalization? Read more here.