The science of social media timing is dissected (yes, again) with a focus on the latest 2016 updates for these three platforms. It’s complicated due to considerations around B2C vs. B2B, location, time zone, tags, day of the week, audience habits. Plus…

• Facebook is a “smorgasbord” of personal and business interactions flavored with thousands of ever-changing algorithms.
• Twitter has a half-life of only 24 minutes, so timing is crucial.
• Instagram may get more likes during bursts of down times, tempered by both hashtag choices and numbers of tags.

To read more of Hootsuite’s advice, click here.