An April 2017 survey of 250 responses from travel brands and PR agencies conducted by Green Travel Media as a follow up to their earlier TBEX presentation produced interesting results on the business of travel blogging.

As Tnooz observes, “Some brands have seen good results from working with individuals or groups of bloggers, whilst others have questioned whether their investment would simply be better off ploughed back into instantly measurable digital marketing.”

Have a look at some hard data from both sides of the influencer marketing divide, click here.