Weekly stories curated exclusively for digital tourism marketers
This matter of hiring content marketers really should work out well, because:
So, if it’s a great time to make a strong content marketing hire, what five things do you need to know? Read more here.
With any remote team, accountability and ownership are the keys to success. For an offsite social media management team, there are additional considerations touching on customer service, responsiveness, tone of voice, personality, and more.
With all the sophisticated tools and analytics an offsite social media management specialist can deliver to streamline your workflow, is remote an option for your destination marketing? Read one manager’s point of view published here.
Content strategists come in two main types: front-end and back-end, according to “The Mother of Content Strategy,” a.k.a. author Ann Rockley, in a popular blog post published by the Content Marketing Institute.
Our 2015 post-eTourism Summit survey indicated this is a common pain point within many DMOs. Give the roles of content manager and content engineer some thought with the help of this article and Venn Diagram, even if your budget only calls for one hire. Read more here.
Attendees at the 2015 eTourism Summit indicated that content marketing and staffing resources are the #1 takeaways and pain points among DMOs and attractions. Experts agree.
“Why Content Marketing is Facing a Shortage of Qualified Staff” touches on the myriad skills considered vital for content marketers:
Some suggest that one good place to look for a combination of these skills is communication and journalism schools. Borrow some great techniques from top bloggers, as seen in this article, “Write Like a Pro.”
Starbucks gets it. Dell does it. Southwest Airlines is on board. Suggestions from strangers have stronger appeal than corporate ads — and word-of-mouth recommendations from friends and colleagues are especially well received. Read on to mobilize your army.
