Korena Keys Archives - The Travel Vertical

Visit Philadelphia, our host city for this week’s eTourism LABS, has an excellent example of a best practice suggestion that was delivered in one of the Digital Boot Camp presentations.

In the session Track 3: Seeding Press Releases with Keywords that Will Result in SEO, it was pointed out that a robust online newsroom provides additional opportunity for creating SEO from a press release. Among the items that belong in a pressroom are executive bios and staff updates.

See this slide outlining the ideal contents of an online newsroom from co-presenter Korena Keys, CEO of KeyMedia Solutions, and a recent example of an expanded press release outlining three V.P. staff changes at Visit Philadelphia. We love it.

To enter the Visit Philadelphia Pressroom, click here.

Thirty percent of email recipients decide whether to open an email based solely on the subject line. Getting it right is critical.

In these examples, the important message bits in red are not visible on most mobile devices:

You want to be sure to put the right message into the pre-header and avoid using messages such as:

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Even Harvard Business Review doesn’t get it right in 2017:

At eTourism LABS, we’re addressing the do’s and don’ts of subject line creative, awareness branding, and whether they open or not. Using a case study, we’ll test three e-mail shots. On the agenda for Day Two is presenter Korena Keys, CEO, KeyMedia Solutions. Join us in Philadelphia on March 14-15.

A Tip From eTourism LABS: Build Out Your Online Newsroom Like Visit Philly

Write Email Subject Lines That Get Prospects to Open, Read, and Respond

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