Mobile content creation lab spotlights first-person perspectives of American culture via locals, influencers, and travelers alike.
Brand USA has just launched United Stories, a mobile content creation lab that will travel the United States capturing warm and welcoming stories told from local perspectives meant to inspire international travelers.
Partnering with Beautiful Destinations, several accomplished content creators, storytellers, and influencers will visit various points of interest, events, and attractions across the country in vehicles that are branded #UnitedStories.
“As a nation, we want to share our stories with the world and invite them to experience our people and destinations first-hand. United Stories will help travelers understand places more deeply, meet real people, and uncover local perspectives to activate their wanderlust,” said Tom Garzilli, chief marketing officer of Brand USA.
“Global travelers are increasingly looking for local experiences that can’t be found in travel brochures. This campaign is an open invitation to visit the USA, experience the warmth of the American people, and engage with the vast diversity of our destinations. A trip to the United States is perpetually new.”
United Stories launches in South Dakota, where the town of Belle Fourche, is the geographic center of the United States. To further amplify the narratives of South Dakota, the campaign teams up with six travel influencers (yup, Jack and Lauren are a 20-something traveling couple who met on the job in Fiji) who collectively reach an audience of more than 7 million social media followers worldwide.
To follow them on Instagram:
- Jack Morris, from the UK, @doyoutravel
- Lauren Bullen, from Australia, @gypsea_lust
- Jacob Riglin, from the UK, @jacob
- Jordan Hammond, from the UK, @jordhammond
- Max Muench, from Germany, @muenchmax
- Alyssa Lynch, from Canada, @alyssalynch
Brand USA says the campaign emphasizes the USA as a collection of places and experiences with a spirit found in the diversity of its people, as well as those visitors who have explored its culture, roots, and roads.