Weekly stories curated exclusively for digital tourism marketers
“Snapchat” and “doomed” don’t usually appear in the same headline.
The Next Web’s writer argues that Instagram Stories, launched last week, has better features, traction, monetization, imagery and Facebook user discovery than Snapchat for its disappearing video content. Read more here.
NYC Instagram Stories captures from @AGuyNamedPatrick, 452k followers
Do you know your business rights to re-using images from Instagram that bear your hashtag? Have you read Twitter’s and Instagram’s Terms of Service? And, if you’re running a contest, have you covered ownership in the T&Cs?
Check out these Terms of Use, gain insight via a 2013 U.S. District Court case that makes the distinction of “who owns what” more clear, and read more tips on UGC from AgoraPulse here.
Research from Chute, a social media marketing company that tracks Instagram hashtags, indicates that the convergence of fashion + travel is one of the most popular conversations on Instagram, even more so than food + travel.
Micro-influencers and travel bloggers, rather than celebrities, are leading in engagement. Furthermore, fashion designers and publishers like Condé Nast are looking for unique destinations for their shoots. For the article that caught our eye, click here.
Did you notice the overhaul of Dynamic Product Ads (DPA) platform, especially for the travel industry? Facebook and Instagram say the new Dynamic Ads for Travel (DAT) will allow brands to target people that have expressed an interest in going to a specific destination and during specific dates.
One viewpoint on the Facebook / Instagram enhancement, a native solution for travel, is discussed by Burcu Gobuluk, chief operating officer for Adphorus, seen here.
The science of social media timing is dissected (yes, again) with a focus on the latest 2016 updates for these three platforms. It’s complicated due to considerations around B2C vs. B2B, location, time zone, tags, day of the week, audience habits. Plus…
To read more of Hootsuite’s advice, click here.
