Weekly stories curated exclusively for digital tourism marketers
So…the thing is, we aren’t going to achieve the target.
It was: 100 million foreign travelers to the U.S. by 2021. But international tourism has gone flat at best. Based on what we now know, Brand USA has taken a closer look at the 14 key international markets.
Related: U.S. is Falling Behind in International Arrivals, Forecasts Are Weak
For a deeper dive into the market-by-market strategy, read this article in our sister publication, Inbound Report.
Source: Brand USA
Tourism-wise, it was a different world in 2012 when President Obama announced our 10-year plan to reach 100 million visitors to the USA. In fact, it was a different world last week before sterling lost 11 percent against the US dollar in the 24 hours following the UK referendum on EU membership.
Meantime, the strong dollar has affected Canadian visitor numbers by 10 percent and overall, inbound USA figures were flat from 2014 to 2015.
“Brand USA Says It Is Having Trouble Reaching Its Tourism Goals,” is the title of a new article seen here.
