Companies and their change agents still face big challenges in the pursuit of digital transformation.

• The top challenges include a lack of digital talent and expertise, the perception that digital transformation is a cost center and not an investment, and general culture issues (31%).
• “Digital transformation is just as much about change management as it is about technology,” says Altimeter Group’s Brian Solis.
• 28% of survey participants indicated that their CIOs/CTOs are responsible for digital transformation.

Read more from CMO.com here.