Know everything! Forget Cambridge Analytica, this is “Marketing Analytica,” designed especially for digital destination majordomos.
By popular request, a new data-focused pre-conference workshop at eTourism Summit 2018 is announced (one of four workshop options) taking place on Oct. 9, 2018 from 9 a.m. to 5 p.m. in San Francisco.
Participants will:
- Take a deep dive into data-driven marketing and analytics
- Explore Google Analytics, Facebook and Instagram Insights
- Maximize email data
- Understand the key attributes of popular general and travel-focused data vendors
- Find out what types of data are affordable, depending on the budget
- Understand how to prove incremental business resulting from digital marketing efforts
- And find out what can be done with data regarding decisions on:
- media buying
- budget allocations
- reporting to stakeholders
Be a digital DMO majordomo. Learn more about the Marketing Analytica workshop and register here.
