Attendees at the 2015 eTourism Summit indicated that content marketing and staffing resources are the #1 takeaways and pain points among DMOs and attractions. Experts agree.

“Why Content Marketing is Facing a Shortage of Qualified Staff” touches on the myriad skills considered vital for content marketers:

• excellent writing
• terrific time management
• attention to details
• research savvy
• use of graphics
• knowledge and insights of SEO
• a strong, consistent tone of voice
• creativity, resourcefulness

Some suggest that one good place to look for a combination of these skills is communication and journalism schools. Borrow some great techniques from top bloggers, as seen in this article, “Write Like a Pro.”

• very short paragraphs
• generous use of bold
• larger font size
• conversational use of brackets, ellipses