Let’s talk about chicken wings.

According to the National Chicken Council’s annual Chicken Wing Report (yes, that’s really a thing) Americans ate a record-breaking 1.35 billion chicken wings…and that was just during the 2018 Super Bowl Weekend.

So, what to do if you’re promoting Buffalo, New York – the city that made them (great hashtag!) a worldwide sensation?

Within one week of launching the Buffalo Wing Trail (America’s Tastiest Drive™), Patrick Kaler, President & CEO of Visit Buffalo Niagara could point to a feature in Food & Wine Magazine.

Check out the fun food tourism video here and see how the DMO’s wings story is built out on the website here.

Related: “Steal This Idea: Valley Forge Tourism is the Winner in the Pizza Wars” (The Travel Vertical: 3/6/2018)