Weekly stories curated exclusively for digital tourism marketers
Anyone with a social media influencer strategy should be aware of the pervasive bot environment exposed by this week’s astonishing New York Times investigative report.
The New York Attorney General opened an
investigation into the firm that sells fake followers immediately upon publication of “The Follower Factory.”
This is not a short article, but well worth the time. Read more.
” To make sure digital marketers know whether influencers’ followers are real humans and not bots, Fohr Card resolved to provide marketers and influencers much needed transparency by developing an Influencer Follower Health score.”
Read more about Bots, Lurkers, Actives in an article published by Martech, found here.
Wrap your head around the intersection of artificial intelligence and messaging apps. Chatbots were at the top of the news in April 2016, including Mark Zuckerberg’s keynote address at Facebook’s Developer Conference. He introduced the first bots coming to Facebook Messenger, providing robotic customer service reps for news, weather and retail companies…can travel be far behind? Read up on bots here.
