eTourism Labs (formerly DigMe) New Website Coming Soon
News from eTourism Summit about eTourism Labs, the newly branded event March 14-15, 2017 in Philadelphia. Read more here.
Facebook Apologizes for Overstating Video Views Metric
For two years, the social network miscalculated the average time users spent watching videos on its platform. “The news is an embarrassment for Facebook, which has been touting the rapid growth of video consumption across its platform in recent years,” reports the Wall Street Journal. Read more from Fast Company here.
Hawaii Tourism Invests $7M on Marketing Campaign Based on Facial Cues
Hawaii Tourism Authority and Expedia are partnering on a first-ever facial recognition marketing program, aimed mainly at Millennials. Read more here.
Programmatic Advertising Disappoints Some DMOs (by Doug Lansky)
Are you wasting money on a sales pitch to fans? Destination tourism marketing expert Doug Lansky [Something Brief, 3/14/2016] speaks to Arrivalist, Visit California and others. Read more here.
13 Great Videos as Examples to Energize the Marketing Funnel
Steal this idea: Great examples of videos that support each step through the marketing funnel. See clips and read blog post from a video production expert here.
Something Brief Gets a New Name: Introducing The Travel Vertical
Our own brand refresh! News about Something Brief is found here.