Beginning with the Oct. 4 issue…
Something Brief was introduced late last year as the vehicle for news to and from the eTourism Summit community. More than 11,000 views later, the free weekly e-newsletter presented by eTourism Summit and eTourism Labs is ready for a refresh as “The Travel Vertical.”
The Travel Vertical is packing the most fascinating, shareable content for DMOs and their partner agencies that we can uncover by scouring the media every week — so you don’t have to.
- The Travel Vertical shares examples from DMOs and their partner agencies of cutting-edge tourism campaigns, competitions, websites…like this one: Tennessee Tourism Personalized Digital Campaign is ‘Amazon-Like’ in its Sophistication
- The Travel Vertical lets you know about scandals and screw-ups from the field…like this one: Rhode Island Tourism Campaign Deemed a Disaster: Director Resigns, Agencies Refund Fees
- The Travel Vertical reports on influencer marketing and ROI, facts and figures, trends and spends…like this: Influencers are Earning How Much Per Post? $300K? And like this one…States with the Largest Tourism Budget Increases
- The Travel Vertical follows the eTourism Summit and eTourism Labs community, providing updates about who’s on the move…
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