South Bend Says Sorry to Salt Lake
If there’s nothing to do in Salt Lake, there’s nothing to do in South Bend, either. What’s it all about? Read more here.
Snapchat and Las Vegas Were Made for One Another
What happens in Vegas stays in Vegas and what happens on Snapchat disappears. What happened when Visit Las Vegas opened its official Snapchat channel over Memorial Day Weekend? Find out here.
Virtual Reality: Customers Are Drawn to Travel Experiences
With VR set to become a $1 billion industry by the end of 2016, savvy marketers are seeking to tap into the platform’s storytelling power. Its use for travel is the leading interest of consumers, says new research. Read more here.
Did Facebook Just Deliver a Crushing Blow to Native Advertising?
There are ramifications for native advertising on Facebook due to the platform’s recent changes in policy around branded content. Check it out here.
As Brands Seek to Connect, Budgets for Live Events Are Up
“The combination of live engagement, dimensionalized experiences, and digital is proving to be the trigger for most brands’ products and services,” says Chris Cavanaugh of Freeman, the event management firm behind the Consumer Electronics Show. Read more about the trend toward live events here.
B2B Uses for Periscope: It’s Still Free
Periscope works as a free and simple way to share meetings and events with your members, partners, constituents, clients. Read more here.
