In May, Visit Las Vegas introduced Snapchat to its social media arsenal with a celebrity takeover by DJ Khaled, the “King of Snapchat.” Within 48 hours, Visit Las Vegas chalked up more than 400,000 views and earned gained 25,000 followers on Snapchat.
With snaps, now you see it, now you don’t. “It matches our campaign of ‘What Happens in Vegas, Stays in Vegas’ right to a T,” said Rob Dondero, of R&R Partners, the Vegas-based firm that developed that famous slogan for the destination.
Snapchat connects with Millennials; it doesn’t require lighting, staging, a script or a film crew. Cathy Tull, senior vice president of marketing for the Las Vegas Convention and Visitors Authority, agrees. Read more here.