South Bend Says Sorry to Salt Lake

Within the eTourism Summit community, sharing ideas and best practices is a popular activity among DMOs, contributing to everybody’s enhanced learning and producing valuable insights.

In Something Brief in May, we reported on the very clever “There’s Nothing to Do in Salt Lake” campaign directed at the meetings and convention market.

Adweek reports that South Bend, IN, employed imitation as the sincerest form of flattery in directing its agency to produce a two minute video, “There’s Nothing to Do in South Bend,” copying Salt Lake City’s 2015 campaign right down to the font type.

So, if there’s nothing to do in your destination, perhaps it’s time for a brand new approach. Read more and see both videos in the Adweek article here.