Weekly stories curated exclusively for digital tourism marketers
Q: What should I put on my homepage?
A: Create a homepage that inspires visitors to want more, not less.
“A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.” ~ Antoine de Saint-Exupery
Can you master the fine art of subtraction? Flick through via SlideShare here.
The Adobe Mobile Travel Report, released Aug. 3, 2016, analyzed more than 15 billion visits to major US travel, airline, and hotel websites. Findings include that while mobile devices handle 52 percent of browsing, they represent only 21 percent of bookings.
Matt Asay, VP of mobile at Adobe says, “The industry is struggling with being mobile-first. It’s where the customers are, but there’s a gap in what users expect and what is being delivered.” For more takeaways from the study, click here.
At eTourism Summit, we’ll be hearing from dozens of DMOs, agencies, and consumers on what makes a great digital destination user experience…including the website.
For sure, you’ll need compelling and authentic storytelling, smooth ease of navigation, blink-of-an-eye speed, knock-your-socks-off imagery, interactive conversations and slick back-end data collection.
Give the locals a voice, shine a light on your neighborhoods, get some crowdsourced imagery going on. (We’re finished with lookalike images of majestic mountains, green golf courses, sunlit beaches, and delicious dinners, right?)
Skift.com has chosen the 25 best tourism websites in 2016. Do you agree? See the list here.
Kudos to South Korea. If you’re curious about the rest, here’s some internet trivia for your next pub quiz night, listing the fastest cities and countries in the world by their internet speed.
-> We’ll be looking further at mobile website obstacles: site speed, bot fraud, optimizing on the wrong metrics and more during eTourism Summit in October.
From a content marketing standpoint, we admire the small company, DoSpeedTest.com, for generating compelling blog articles to drive awareness for their brand. Here are the links to the fastest city and fastest country lists.
“Everything starts with a search. The search engine determines what appears on your screen,” Laszlo Horvath, president and founder of Active Media, explained at NAJ’s DigMe Summit last week in Philadelphia. “Your primary source of new discoveries and leads should come from a search engine. You need to find people who are interested in your type of differentiated offering.”
Billed as “Need for Speed! Five Factors that can Impact Your Website’s Load Time … and what you can do about it—Soon!” the fast-paced presentation by Horvath detailed his points in a manner that underscored his emphasis on the need for speed.
What are the biggest causes for sluggish load times?
How Can You Speed up your Website? At little or no cost?
