Weekly stories curated exclusively for digital tourism marketers
We wonder aloud if the Pokémon GO craze will be relevant in say, three months or so. In the meantime, if you’re going to benefit, jump in with both feet for as long as it lasts. Simpleview has seven simple suggestions on what DMOs can do with their local partners now. Check out these ideas here.
Is Pikachu hiding behind the bandshell in Golden Gate Park? Is Electabuzz hanging out at Ocean Beach where the Pacific Ocean meets the city’s western shores?
DMOs, steal this idea for your own destination: San Francisco Travel creates a guide for Pokémon hunters and suggests public transit (the best routes are: 18, 22, 29 and 38 Muni buses) to get to these landmarks around the city.
Hat tip to Dan Rosenbaum for this article — with nearly 2,000 shares so far — on how San Francisco suggests Pokémon captures here.
Within the eTourism Summit community, sharing ideas and best practices is a popular activity among DMOs, contributing to everybody’s enhanced learning and producing valuable insights.
In Something Brief in May, we reported on the very clever “There’s Nothing to Do in Salt Lake” campaign directed at the meetings and convention market.
Adweek reports that South Bend, IN, employed imitation as the sincerest form of flattery in directing its agency to produce a two minute video, “There’s Nothing to Do in South Bend,” copying Salt Lake City’s 2015 campaign right down to the font type.
So, if there’s nothing to do in your destination, perhaps it’s time for a brand new approach. Read more and see both videos in the Adweek article here.
In 50 different locations in Nevada, freeways and smaller roads cross the state line. That’s 50 “Welcome to Nevada” signs required. The Nevada Department of Tourism and Cultural Affairs partnered on a clever contest idea to address the need for consistent, yet creative, messaging on road signage to welcome visitors.
The state was divided into four regions for the high school art student competition, finalists chosen from 94 entries, and the four “Welcome to Nevada” winning signs selected by a transportation review committee are now being installed for the start of summer holidays.
See how the departments of education, transportation and tourism worked together on a great initiative. Want to steal this idea? Contest summary and rules are seen here.
