Weekly stories curated exclusively for digital tourism marketers
It’s not Visit Sweden this time, which we can always count on for thinking outside the box.
[“Hallå? Sweden Speaking: Risky Promotion Introduced in First Country to Get Its Own Phone Number” – The Travel Vertical, 4/16/2016 and “Visit Sweden Lists the Entire Country on Airbnb” – The Travel Vertical, 5/24/2017].
This time, it’s VisitOSLO with an inspired approach. We won’t over explain, you’ll get the idea in a flash. Read more and see the video here.
San Diego now has an official beer…Of course it does! And San Diego says it is the first USA destination to take this step.
San Diego Tourism Authority teamed up with Bay City Brewing Co., a local brewery, to develop a new brew called “72 and Hoppy” so everybody can experience: “Relaxed and refreshing — but vibrant and full of flavor – ’72 and Hoppy’ is a session IPA that captures the spirit of San Diego in a pint glass.”
To watch and listen to the video conversation with the local NBC news affiliate, click here.
To stir up wander lust and plenty of photo sharing, the #DeltaDatingWall was born. “Until you take the trip, we’ll help you fake the trip with these backdrops.” Along with vibrant images of London red call boxes, Mexican Mayan pyramids, and Dutch windmills in a tulip field, the airline’s destinations message is painted on a big blank Brooklyn wall in NYC.
Why? Because as Delta’s promotional partner Tinder says, “World travelers are more likely to be swiped right.”
• 62 percent of men and 74 percent of women want a partner who shares their travel interests
• 1 in 2 singles say traveling is one of their favorite things to do
• 1 in 2 singles say traveling to a new city to meet a date would be exciting
• 1 in 3 singles ranked travel as a top priority in 2017
• 57 percent of singles take 1+ vacations year
• 1 in 3 singles try to go somewhere different for vacation every time they travel
“Bravo, Delta,” proclaims AdWeek on their own Facebook page.
Read more about the #DeltaDatingWall here.
As part of this year’s Sundance Film Festival, YouTube challenged agency creatives and filmmakers to tell a video story in just six seconds. Advice from the pros?
…and more. For inspiration to fit the :06 format, and to get additional tips, check out the video winners here.
Have you ever wondered how to eat a crawfish? Two million views says you’re not the only one.
By the way, people in Lake Charles, Louisiana know how. “Then you want to kind of grab the crawfish like this. Twist the tail, suck. Get that juice going. You take the first…”
What secrets about the culture of your destination can you reveal to your audience before they visit?
Fact: “Unbox” or “how-to” videos are the most popular types of videos on YouTube. To see several destination winners and read up 10 approaches that make them work, check out this guest post filled with video links from TwoSix Digital. Click here.
