Quick! Can you identify the brand with each great tagline (without even seeing the logo)?
- We Bring Good Things to Life
- The Ultimate Driving Machine
- Don’t Leave Home Without It
What’s your tagline…and why you need one. Read more here.
Airbnb ‘Live Like a Local’ Ad Campaign is Misguided
Hey, we like neighborhoods.
But the Airbnb ad campaign “Live Like a Local” suggests that a destination’s world-famous landmarks distract visitors from the real thing (like cooking dinner in someone else’s apartment and making their bed). “Do the stuff you normally do,” the commercial spot urges.
Why shouldn’t a first-time visitor to New Orleans stroll the French Quarter? What’s wrong with the top of the Empire State Building or hanging onto the rail of a cable car going up and down the crazy hills of San Francisco? Besides, locals can enjoy their own city’s highlights, too.
Making the case for both — experiencing top attractions and scratching beneath the “must-do” surface — Matt Stiker of CityPASS contributed his point of view in a LinkedIn post, seen here.
Now What? Press Releases Are a 110-Year-Old Idea
Truism #1: The concept of a press release is 110 years old.
Truism #2: The internet means that a release is already old news the moment it’s distributed.
Truism #3: The intersection between PR and today’s digital world is filled with potholes.
Truism #4: There are ways of navigating your PR campaigns to get more mileage.
HubSpot puts you in the driver’s seat with “7 Ways to Get More Value From Your PR Campaigns.” Click here.
