Weekly stories curated exclusively for digital tourism marketers
Summing up the Consumer Electronics Show in Las Vegas, here’s a look at how four emerging consumer technologies will likely impact the travel industry over the next decade:
Read more here.
One year ago, NPR jumped onto Facebook Live, putting out about 1,375 videos from all over the world. Based on the experience of going from novice to pro, they’ve created a training manual of do’s — and a few dont’s — including what set-up gear they like best.
Check out NPR’s useful summary and video here.
In case you missed a couple of things that are new with Facebook and video this summer. On the late July earnings call, video was the reason given for the second quarter surge of 47 percent in ad revenue to nearly $9.2 billion. What’s driving the latest strategies?
Since the release of Instagram Stories in August 2016, Visit California has posted approximately 180 stories producing in excess of 1.5 million views.
For more about how Visit California is incorporating partner DMOs in their campaigns and boosting brand awareness using bite-sized stories, click here.
It’s all about the journey, guys…and some additional adverts along the way.
AdAge reports: Google says it wants to rid marketers of their obsession with the last click before consumers buy things. Instead it aims to provide insights about how earlier ad dollars perform in areas like TV, digital video, store visits and search.
Last week, Google debuted a new offering that assigns a weighted value to every touchpoint a consumer passes before making a purchase. Read the story here.
