It’s all about the journey, guys…and some additional adverts along the way.
AdAge reports: Google says it wants to rid marketers of their obsession with the last click before consumers buy things. Instead it aims to provide insights about how earlier ad dollars perform in areas like TV, digital video, store visits and search.
Last week, Google debuted a new offering that assigns a weighted value to every touchpoint a consumer passes before making a purchase. Read the story here.