Speaking at a programmatic summit in Sydney, Australia in February 2016, Expedia’s director of brand marketing Vic Walia said the travel giant has found inefficiencies in the cost structure of the programmatic marketplace that are forcing some brands to build capabilities in-house. These remarks before an audience of 400 media delegates are controversial for their transparency. Read more from AdNews in Australia.
Las Vegas Made an Extra $110M in Tourism Revenue with Pandora Digital Ad Campaign
By “mashing up music and location metrics,” AdWeek reports that Las Vegas made an extra $110 million in tourism-related receipts as a result of a Pandora campaign focused on the destination’s glitzy late night club scene.
Shifting the emphasis from casino floors and flashy shows to DJs and EDM, the Las Vegas Convention and Visitors Authority (LVCVA) and agency R&R Partners worked with Pandora on a campaign targeting seven key markets — Chicago, San Diego, Phoenix, San Francisco, Los Angeles, Dallas and Houston — for 12 months ending in September 2015. Read more from AdWeek and as a Pandora Case Study here.
How a DMO Mixes a Third-Party “Cocktail” of Vendors to Target the Right Visitors
In this article, “The Destination Marketer’s New Secret Weapon for Targeting Visitors: The Big Data Cocktail,” Doug Lansky, a worldwide authority on destination marketing, explains the ingredient options for creating big data recipes in a how-to for targeting the right audiences.
We feel this is the most comprehensive and objective comparison of attribution and targeting vendors that exists today. It’s a result of two weeks’ research during which Doug contacted each of the data companies three to five times to gain full clarity and produce a super useful infographic.
Matt Clement, Marketing and Partnership Manager of the Fort Worth CVB, will present his cocktail as a case study at DigMe Travel Summit in Philadelphia on April 13-14.
Countdown to DigMe ’16: The Latest from Facebook, Instagram, Google and YouTube
The second annual DigMe Summit is five weeks off, on April 13-14, 2016.
“What are the latest paid tools and features offered by major platforms in 2016?” is presented by:
Kelly Frailey Covato, Travel Lead, Facebook
Kelly leads marketing strategy for key travel brands looking to drive booking revenue and destination awareness. Her expertise ranges from VC startups to Fortune 500 brands. Kelly works alongside CMOs and senior-level leaders to devise global campaigns contributing incremental business growth for their organizations. She has a proven track record of exceeding goals and building multiple books of business, with 10+ years experience in the travel industry at Facebook and Disney Parks.
Joshua Ginsberg, Principal Analytics Lead, Google
Josh has spent the last 10 years working across multiple fields with a specialization in data analysis and marketing. He is fascinated by the rapidly evolving world of digital marketing and its progression with the new advances in technology. Specialties are: Relationship Management, Social Media, Presentation Creation, Writing, Branding, Email.
Facebook Introduces Canvas, an Immersive, Full-Screen Mobile Ad Unit
See Canvas in action at DigMe ’16.
Just rolled out, Canvas (“A New Space for Big Ideas on Facebook”) is now available to all advertisers via an easy-to-use, self-service tool in Power Editor. It creates News Feed ads (no coding skills required) on mobile for iOS and Android phones.
Read more about Canvas in Social Times here and see a Facebook post here.
