Weekly stories curated exclusively for digital tourism marketers
“Delivering pitch perfect content to a receptive audience means serving up ice-cool information in a way that makes it easy to swallow. Get your measures wrong and the mix is a disaster,” says The Content Strategist.
So…a video is like a Margarita and a blog post is like a daiquiri. Why? Check out the serving suggestions and “Please Market Responsibly.” More cocktail metaphors are seen here.
Save time, headaches and the difficulty of staring at a blank page to get started. If you’d like to use the bones of this outline (we’re suitably impressed!) for your next content marketing strategy plan, you’re totally welcome to grab the template as well, thanks to Buffer Social.
Looks like 2.3K readers have already shared it…and you can, too.
To get the step-by-step and a downloadable version of the template, click here.
Nothing can beat UGC for authenticity and shareability. It’s word of mouth on steroids, right? Here’s an insight from digital marketing guru Neil Patel:
“If you want to improve your reach and engagement, you’ll need to find ways to leverage user-generated content (UGC)
since that’s what friends and family will see first.”
Read more here.
Get more value from shared links when they carry your badge by using the tool, Start a Fire. It’s one of the ideas contained in this refresher on maxing out your SEO.
Read more from Social Media Explorer here.
A reminder: People retain only 10% of what they hear, 20% of what they read… and 80% of what they see!
See the story illustrated via infographics here.
