Weekly stories curated exclusively for digital tourism marketers
Last week we shared “A Day in the Life of a Social Media Manager,” [The Travel Vertical, 9/20/2017] a popular read.
This week’s ‘Day in the Life’ looks at the Content Strategist. There’s 40,427 of them on LinkedIn and they’re a different sort of animal. Spend 5 minutes to find out exactly what they do all day, with their heads bent down poring over massive Excel spreadsheets.
Read more from one of their own at Contently, seen here.
” To make sure digital marketers know whether influencers’ followers are real humans and not bots, Fohr Card resolved to provide marketers and influencers much needed transparency by developing an Influencer Follower Health score.”
Read more about Bots, Lurkers, Actives in an article published by Martech, found here.
How do Social Media Managers from companies with vastly different budgets spend their time? Good question! At eTourism Summit, [Day 1, Track 1 – Content Marketing] we’ll hear from these presenters:
Sarah Kinsler, Social Media Manager, Galveston CVB
Carolyn Anderson, Social Media Manager, Visit KC
Caitlin Rick, Social Media Strategist, Explore Minnesota
There’s a LOT to it, say experts. Read more here. 
#eTS17 holds the “Smartphone Storytelling Video Production Workshop” on Oct. 17.
It’s strategic.
Contently weighs in on what’s going on with “pivoting,” which is actually strategic manipulation by Facebook. Read more here.
We like these Facebook Travel Summit 2017 takeaways (video, video, video) from Brittany Richter, VP – Head of Social Media at iProspect, a global digital performance marketing agency.
In her blog post, “Adapting to the Speed of the People” Richter discusses what Facebook calls “Speed of the Feed” and provides a few helpful suggestions for those charged with developing creative content that makes an impact…in like one second flat. Read more here.
