The Travel Vertical

Weekly stories curated exclusively for digital tourism marketers

22 Random Destination Facts Including Emmy Awards and a Recipe From Pigeon Forge

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Credit: flickr.com/photos/itupictures/3909725882

1. “Emmy Award-winning DMO has a nice ring to it,” said Leah Chandler, CMO, Discover Puerto Rico. From CEO Brad Dean, “So very proud of our Discover Puerto Rico team for winning three Emmy awards for the “Sounds Like Puerto Rico” series. In the midst of a pandemic with a negligible budget, they excelled…congrats to the entire team…” 🇵🇷

2. “The @EmpireStateBldg was again the most frequently Ubered-to tourist attraction in the world. One driver even went 253 times.” — an Uber tweet

3. According to Billboard’s Boxscore, Red Rocks Park & Amphitheater, owned and operated by the City of Denver, was the most-attended and highest-grossing venue of 2021 with 996,570 attendees. Gross ticket revenue exceeded $60 million on 134 concerts.

4. Visit Orlando‘s 16th Annual Magical Dining® promotion raised $289,281 from 95 participating restaurants donating $1 per meal to charities.

5. There are only six Starbucks Reserve® Roastery locations in the world, including three in the U.S. The newest immersive coffee experience is in Chicago’s Magnificent Mile (2019), joining existing locations in Seattle (2014), New York City (2018), Shanghai, Milan, and Tokyo. 

6. In Q3 of 2021, hotel revenues in the Fort Worth-Arlington, Texas metro surpassed pre-pandemic levels by 6.7%, per Source Strategies.

7. Miami, which hosted the international contemporary art fair Art Basel, led the nation with 82% hotel occupancy last week and 90% over the weekend. Eleven hotels reported ADR above $1,000 for the week, with the market average at $374 and the weekend topping $422 — both pandemic-era highs.

8. Construction on a new $9.5 billion terminal at JFK International Airport is slated to begin in 2022.

9. Almost two years into the pandemic, about 630 movie theaters remain closed across North America. That represents about 12% of the nation’s cinemas. Source: Comscore

10. In the Lunar calendar, 2022 is the Year of the Tiger. Chinese New Year is February 1st.

11. Delta Air Lines will no longer award frequent flier miles for Basic Economy tickets. This may be the first time a major U.S. airline has stripped loyalty points from customers who purchase the cheapest fare, a move that Travel Pulse calls “stunning” at a time when airlines are trying to lure back travelers lost to pandemic malaise.

12. In November, gasoline prices averaged $3.39 nationally, the highest since September 2014. The U.S. Energy Information Administration says that national average for regular gas will drop to $3.13 a gallon in December and continue falling to $3.01 a gallon in January. For 2022, gas prices are expected to average $2.88.

13. In Honolulu, a huge 100 by 60-foot mural has been unveiled, a tribute to two native Hawaiian Olympians at the birthplace of surfing. “Surfer of the Century” Duke Kahanamoku, and Carissa Moore, the 2020 gold medallist, are portrayed.

14. Tears of Joy 😂 was the most popular emoji in 2021 followed by the heart ❤️. The next most-used emojis through the year were 🤣 👍 😭 🙏 😘 🥰 😍 and 😊. Flags continue to be the least used emoji, despite being the largest category (258). Source: Unicode Consortium

15. Americans love dogs. There are nearly 77 million dogs as pets in the U.S. in more than 48 million households. So DMOs, you know what to do. Source: American Veterinary Medical Association

16. Louisiana Travel created an official state float, the longest one in the 95-year history of the Macy’s Thanksgiving Day Parade in New York City, broadcast live to millions of viewers. The 60-foot “Celebration Gator” is was a $1.375 million investment for the float that will appear for three years.

17. Five USA & Canada destinations made their way onto the editors’ curated Conde Nast Traveler list, “The 22 Best Places to Go in 2022.” Cheers to Birmingham, AL (for food); Alberta, Canada and Charleston, SC (for arts & culture); The Great Lakes (for transportation); and West Virginia (for outdoors).

18. “The 50 Best Places to Travel in 2022” by Travel + Leisure gives a shout out to: Alaska; New York’s Finger Lakes; Franklin, Tenn.; Greater Palm Springs; Greenville, SC; Jackson Hole, Lanai, Hawaii; Las Vegas; Louisville; Newport, RI: Santa Ynez Valley, Calif.; Savannah; Seattle; Sedona, Southwest Michigan; St. Pete/Clearwater; Quebec; and Walt Disney World.

19. House prices in small and midsized cities are rising rapidly in the Mountain West. Average home values in Colorado Springs rose by 15% between February 2020 and February 2021. Prices in Bozeman, Montana increased by nearly 20%. In Boise, Idaho house prices are up by 28%, the biggest increase among the 900 metro areas tracked by Zillow, an online listings platform. Source: The Economist

20. Photogenic Yellowstone National Park is by far the most popular national park on TikTok. It’s followed by Denali in Alaska and Yosemite in California. On a global basis, seven of the top 10 parks are in the USA.

21. “Into the Northern Lights: An Immersive Experience” was presented on Dec. 9-11 by Destination Canada at Grand Central Terminal in New York City. Thanks to a floor-to-ceiling mirrored light display, the public enjoys the perspective of walking through the northern lights, incorporating audio and interactive visuals to emulate the mesmerizing beauty of the natural phenomenon.

22. In Pigeon Forge, Sevier County, Tennessee, 2021 gross revenue is expected to top $2 billion — shattering the 2019 record of $1.5 billion — in a town with just 6,000 residents.

Department of Tourism Executive Director Leon Downey says it’s the lure of road trips to the Smoky Mountains region. Yet, we think it could be his recipe for sweet potato casserole, just as yummy on the Christmas menu.

Guest Post From Bound: The 12 Days of Personalization (inspired by Bing Crosby, Frank Sinatra & The Muppets)

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Ali Nichols, Customer Success Manager, shares this guest post from the Bound Blog.

“Can you believe it’s December?  I myself am not quite ready for the holidays. But for many DMOs who consider the holidays a fifth season, teams have been thoughtfully planning their content and checking it twice…  

So, whether I’m ready for them or not, the holidays are here, and in the spirit of our favorite time of year, we present The Twelve Days of Personalization to demonstrate how magically easy it is to start your own personalization strategy!

On the 1st day of personalization, we brainstormed the “who” of our strategy:

Geo markets is just the tip of the personalization iceberg! Developing your strategy should also include exploring behavioral targeting, such as repeat visitors and visitors who have converted on on-site goals or visited key pages.  

On the 2nd day of personalization, we considered the “what” of our content:

After considering the “who”, we turn to developing content to serve our audiences. Our approach focuses on your goals to develop the best supporting content for each type of visitor, answering the question “What should this person see?

On the 3rd day of personalization, we asked ourselves “where”:

Here comes some strategy magic where we tie our “who” and “what” together! Selecting the best location for your personalization means the difference between visitors converting on key content – or moving onto the next site. 

On the 4th day of personalization, we created market specific CTAs:

Developing market-specific CTAs for our various markets is a great next step.  “Explore” vs “Plan a Trip” can make an impactful difference in engagement and provide insight into the messaging that best speaks to each market.  

On the 5th day of personalization, we created a content journey:

Organizing and prioritizing content ensures that visitors experience the right messaging at the right time.  We recommend starting with your softest CTA first, such as showing your Visitor Guide, and then working your way up to eNews sign ups, and hotel booking content for visitors who have explored multiple pages or repeat visits.  

On the 6th day of personalization, we optimized our content for Mobile visitors:

Personalized content for mobile visitors is made easy through our Content Templates. Recently, a DMO team found that visitors who engage with mobile fly-ins have 3x the Pages Per Session and stay on site over 350% longer than visitors who do not see Targeted content.  

Visitors who engage with mobile fly-ins have 3x the Pages Per Session and stay on site over 350% longer than visitors who do not see Targeted content.

On the 7th day of personalization, we reprioritized our content:

Adjusting is an important part of any strategy and our platform makes it easy to change out the content associated with an experience.  For some DMO’s, this season includes prioritizing holiday gift guides or hotel deals as soon as the temperature dips!

On the 8th day of personalization, we created unique content for our ad visitors:

Greeting ad visitors with personalized messaging to guide them through your site (and conversion opportunities) is the easiest way to optimize your ad spend and help drive your ad visitors to the content necessary to make a valuable travel decision. 

On the 9th day of personalization, we A/B tested: 

Our team loves a good A/B test – and the data and insights that they bring.  A/B testing helps inform the best images or CTAs for future content pieces to help your team best understand visitor trends.  

On the 10th day of personalization, we greeted our Meeting Planners:

Our DMOs have developed thoughtful strategies for visitors on their meeting planner pages helping drive visitors towards RFP submissions and Meeting Planner guide downloads. 

On the 11th day of personalization, we measured our engagement:

Measuring our content performance is an essential piece of our strategy development, and our team makes it even easier with performance dashboards and personal recommendations on how to make the most of your audience’s engagement. 

On the 12th day of personalization, we began planning for 2022!

Now comes the time to celebrate our personalization success and start planning for the next season.  We’re honored to be a part of our client’s personalization strategies and can’t wait to see what content and goals they have in 2022. 

Cheers to having an effortless and effective personalization strategy!

Ready to start the new year with increased conversions and improved website performance?  Bound’s new Starter License offers an easy way to get started with all the tools you need to deliver targeted content to your website visitors.

Current Jobs, New Jobs & an RFP

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President & CEO — Visit Tucson, AZ

CEO / Executive Vice President — Visit Santa Cruz County, CA

Executive Director — Visit Dana Point, CA

President & CEO — Visit Fort Wayne, IN

Executive Director AND Director of Communications & Engagement AND Director of Sales — Mississippi Gulf Coast Regional Convention & Visitors Bureau d.b.a. Coastal Mississippi, Biloxi, MS

CEO — North Lake Tahoe Resort Association, CA

Economic Development Director — City of John’s Creek, GA

Chief Brand & Marketing Officer — Visit Salt Lake, UT (new)

Chief Marketing Officer — Santa Monica Travel & Tourism, CA

Chief Diversity Officer — Destinations International, Wash., DC

Executive Director — North of Boston Convention and Visitors Bureau, MA (new)

Executive Director — Cortland County Convention and Visitors Bureau, NY

Vice President of IT AND Senior Director of Marketing Analytics AND Senior Diversity Recruiter AND People & Culture Business Partner AND Senior Graphic & Motion Designer AND Financial Analyst — Las Vegas Convention & Visitors Authority

Vice President Communications & Marketing — Visit Savannah, GA

Vice President of Marketing & Communications — Visit Milwaukee, WI

Vice President of Engagement & Inclusion — Experience Grand Rapids, MI 

Vice President of Tourism — Visit Denver, CO

Vice President of Sales — Destination Niagara USA, NY

Vice President of Sales — Visit Greater Palm Springs, CA

Vice President — Abilene Convention & Visitors Bureau, TX

Vice President of Operations — Team San Jose, CA

Vice President of Community Engagement & Advocacy AND Director of Community Engagement & Advocacy AND Vice President of Finance AND HR Manager AND Marketing Coordinator — Visit SLO CAL, San Luis Obispo, CA

Director of Marketing — Visit Oakland, CA 

Senior Director of Convention Strategy — Visit Seattle, WA 

Manager, National Council Relations — U.S. Travel Association, Wash., DC 

Director of Marketing & Communications — Visit El Paso, TX

Director of Marketing & Communications — Visit Austin, TX 

Director of Marketing AND Director of Sports Tourism — Visit Greenville, SC

Director of Marketing — Little Rock Convention & Visitors Bureau, AR

Director of Marketing – Reno-Sparks Convention and Visitors Authority, NV

Director of Marketing and Sales — Lake Erie Shores & Islands, Sandusky, OH

Director of Sales & Marketing — Fresno Convention & Entertainment Center, CA

Director of Communications AND Corporate Sales Manager — Explore St. Louis, MO

Director of Marketing & Communications — Visit Annapolis, MD

Director of Partnership AND Director of Sales AND Marketing Manager — Destination Gettysburg, PA

Director of Visitor Experience & Retail AND Administrative Assistant — Visit Franklin, TN 

Director of Sports & Tourism Development — Visit Stockton, CA

Director of IT AND National Sales Director DC Area AND Brand Marketing Coordinator AND Digital Communications Coordinator — San Diego Tourism Authority, CA

Director of Events, Tradeshow & Strategic Sales Partnership — Discover The Palm Beaches, FL

General Manager — Wichita Convention Center, KS

Senior B2B Marketing Manager (new) AND Senior Copy Director (new) AND Sales Manager (new) AND Senior Director of Product Management AND Director National Accounts AND Email Marketing & Personalization Specialist AND Web/Digital Producer AND Analyst, Digital Analytics AND UX Design Lead AND Coordinator Trade Shows & Events — NYC & Company

Senior Manager of Public Relations & Content Strategy AND Business Intelligence Analyst AND Director of Convention Services & Events AND Senior Manager of Sports Marketing AND Sports Events Coordinator — Visit Fort Worth, TX

Senior Manager Marketing Programs — Banff & Lake Louise Tourism, Alberta (new)

Senior Manager Digital Marketing (new) AND Director Travel Trade AND Content & Social Media Manager— Sonoma County Tourism, CA

Marketing Manager — Park County Travel Council, WY (new)

Marketing Manager — Nevada Division of Tourism / Travel Nevada, Carson City

Digital Marketing Manager — Colorado Office of Tourism

Public Relations & International Tourism Manager — Greater Raleigh Convention and Visitors Bureau, NC

Marketing Manager AND Digital Media Specialist AND Partnership Specialist — Philadelphia Convention & Visitors Bureau, PA 

Destination Experience Manager — Visit San Antonio, TX

Assistant Destination Experience Manager — Visit Jacksonville, FL

Sports Sales Manager — Rockford Area Convention and Visitors Bureau, IL

Destination Services & Sports Associate — Meet Minneapolis, MN

Event Services & Administrative Coordinator AND Graphic Designer/Brand Manager — Visit Stockton, CA

Marketing Project Coordinator — Visit Durham, NC

Business Development Specialist AND Guest Experience Specialist AND Executive Officer Manager / Sales & Marketing Coordinator — Visit Napa Valley, CA

Social Media Manager AND Advertising Marketing Manager AND Convention Sales Manager AND Customer Relationship Management & Data Strategy Manager — Greater Miami Convention & Visitors Bureau

Social Media Marketing Specialist AND Manager Visitors Center AND Human Resources Manager — Greater Boston Convention & Visitors Bureau (new)

Director of Destination Brand Marketing AND Partner & Community Engagement Manager AND Destination Concierge — Finger Lakes Visitor Connection, NY

Senior Manager Media Planning AND Senior Manager Digital Analytics AND Senior Coordinator Integrated Marketing & Social Media — Brand USA, Wash., DC

National Account Director/Midwest — Visit Seattle, WA

Data Scientist AND Business Analyst — Visit Grand Junction, CO

Director of Research & Market Intelligence — Visit Albuquerque, NM 

Visit California: (Sacramento)

  • Associate Vice President-Global Brand Advertising
  • Manager of International Marketing (x2)
  • Content Producer – Social Media & Community
  • Brand Marketing Manager – Global Media
  • Brand Marketing Manager – Partnerships
  • Brand Marketing Coordinator
  • Marketing Assistant
  • Brand Budget Manager
  • Client Relations Director / Liaison – Central Coast

Partner Development Manager — Park City Chamber of Commerce Convention & Visitors Bureau, UT

Sales Coordinator — Nashville Convention & Visitors Corporation, TN 

Client Services Coordinator — Choose Chicago (new)

Digital Content Coordinator — Chicago’s North Shore Convention and Visitors Bureau (new)

Sales Manager — Rivers & Routes Tourism Bureau, IL (new)

Manager of Meetings & Events — Destinations International (new)

Director of National Accounts — Visit Spokane, WA

Tacoma Venues & Events Director — City of Tacoma, WA 

Marketing & Events Director — Destination Sturgeon Bay, WI

National Sales Accounts & Strategic Initiatives Director AND Executive Assistant & Office Services Coordinator — Cincinnati USA Convention & Visitors Bureau (new)

Director of Sales AND Digital Marketing Manager — Destination DC, Wash., DC

Director of Sales — Visit Huntington Beach, CA

Director of Convention Sales — Fayetteville Area Convention & Visitors Bureau, NC

National Account Executive — Visit Houston, TX

Director of Sales — Discover Dunwoody, GA (new)

Senior Sales Manager — Visit San Antonio (new)

Communications Coordinator — Experience Scottsdale (new)

Communications & Event Coordinator — Visit Indy

Sales Coordinator — Nashville Convention & Visitors Corp.

Digital Marketing/Program Manager — Discover Siskiyou, CA

Marketing Coordinator AND Ad Trafficker — Visit Denver (new)

Sports Tourism Manager — Billings Chamber of Commerce, MT (new)

Volunteer Center Director & Business Development Associate — Visit Watertown, SD (new)

Economic Development & Tourism Program Manager — County of Orange, VA (new)

Economic Development & Innovation Manager — City of Augusta, GA

Manager Marketing & Communications — Visit Kitsap, Silverdale, WA

Event Services Manager — Team San Jose, CA

Marketing Coordinator — Visit Denver, CO

Sales Coordinator AND Front Desk Coordinator — Visit Tampa Bay, FL

Industry Marketing Coordinator — Montana Department of Commerce

Marketing Specialist — Destination Toledo, OH

Destinations Service Specialist — Visit Kalamazoo, MI

Communications Manager — City of Pleasanton, CA

Economic Development Specialist — City of Arlington, TX

Tourism Regional Projects Coordinator — Snohomish County, WA

Sales Site Coordinator AND Sales Coordinator — Visit Dallas, TX

Cooperative Advertising Specialist — Travel Texas, Austin

CVB Marketing Projects Coordinator — City of Grapevine, TX

Tourism Coordinator — City of Brownsville, TX

Marketing Assistant — Town of Taos, NM

Communications Coordinator — Visit Greater Palm Springs, CA

Multimedia Communications Coordinator — San Luis Obispo Chamber of Commerce, CA

Marketing & Communications Specialist — Visit Sacramento, CA

Marketing Administrator — Greater Wilmington Convention & Visitors Bureau, DE

Group Development Coordinator Specialist — Visit Orlando, FL

Administrative Coordinator — Daytona Beach Area Convention and Visitors Bureau, FL

Customer Service Rep – Visit Tucson, AZ

Business Development Executive — Tourism New Zealand, Santa Monica, CA

Managing Digital Media Director — Madden Media (new)

eCommerce & Account Analyst AND Paid Media Analyst AND Sr. Developer | Drupal, Classic & Decoupled AND Account Coordinator (Sarasota, FL or Lakewood, CO) – Miles Partnership, remote

Search Engine Optimization Specialist — Simpleview

Director of Marketing — Datafy, So. Ogden, UT

Account Manager — Arrivalist, NYC

Executive Director — Horse Country, Inc., Lexington, KY

General Manager El Paso Convention Center — Destination El Paso (new)

Director of Marketing — San Francisco Symphony

Director of Marketing & Communications — Seattle Art Museum

Marketing Content Manager — National Harbor, MD (new)

Manager Destination Experiences — Silversea Cruises, Miami

Senior Account Executive (Denver) AND Senior Account Executive AND Account Coordinator (Tampa) — Lou Hammond Group  

Digital Project Manager — Paradise Advertising & Marketing, remote

Senior Account Executive — Kapow! by Hello! Destination Management, Chicago or Orlando

RFP: Seattle Southside Regional Tourism Authority is seeking proposals in response to an advertising agency opportunity. See the details and the schedule here. The process is expected to conclude with appointment becoming effective during Q1, 2022.

People: News From the eTourism Community

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A weekly roundup of updates from people you know who are on the move. Please send us your news for publication here.

Nearly 20 years after assuming the role of President & CEO at Visit Baton Rouge, Paul Arrigo has announced his plans to retire in 2022. The board of directors will meet in mid-December to discuss plans for filling this position at the DMO, which marks its 50th anniversary next year.

Jessica Johnson has been appointed Director of Marketing at Visit Seattle. She most recently served as the Director of Marketing + Business Development at Wild Gravity, a creative production company, and also helped launch Votiv, a Seattle-based label, artist management, and music publishing company. 

In Colorado, Visit Aurora has promoted two longstanding employees.

Vice President of Sales and Services, Justin Clark joined the DMO as the director of sales in 2013.

Randi Morritt, who joined the DMO in 2015, was promoted to the role of Vice President of Marketing and Administration from director of marketing.  

Lynnelle Morgan takes on a new role at Louisville Tourism as Marketing Manager, moving across from Leisure Sales Manager. She joined the DMO in 2012.

Fernanda Melgoza is the new Senior Marketing Manager for Partnerships and Programs at NYC & Company. She joins from MMGY Global, prior to which she had been with Visit Santa Barbara.

Visit Rochester (NY) welcomes Regan Wagner as Digital Communications Specialist. She joins the DMO with local experience as a magazine editor.

Stephanie Rodriguez is departing the DMO following four years as Public Relations Manager at Visit Tampa Bay. She joins Expedia Group where her new role is managing global hotel communications strategy.

John Packer has joined Arrivalist, the location intelligence platform, as Account Director. He joins from Omnitrak Group, a Honolulu-based market research firm.

Richard Cutting-Miller, former EVP for the World Travel & Tourism Council and Resonance Consultancy has joined London-based travel technology startup Road.Travel as Executive Vice President to lead their business development efforts in the USA, Canada, Mexico and Caribbean.

Road.Travel will present as a “Bright, Shiny, New Object” on the startup panel at the 2022 eTourism Summit on June 6-8 in Orlando.

Joshua Lambert has become an Account Executive at MMGY Global. He joins from a social media marketing role at the Greater Boston Convention & Visitors Bureau and had previously been with Lee County Visitors & Convention Bureau in Fort Myers.

Sarah Donovan, Assistant Director of Public Relations, departs Visit Fort Worth following several years with the DMO, which she joined in 2013.

Jess Klein has joined Bandwango as Client Success Specialist. She was previously with the Bloomington Parks & Recreation Department in Indiana.

In Ohio, Belmont County Tourism Council has named Jackee Pugh, a local marketing pro, as the new Executive Director. She replaces Barb Ballint, who retires at year end.

In Minnesota, Explore Alexandria Tourism has a new Executive Director, Joe Korkowski. He had been broadcast news director and radio talk show host at the Voice of Alexandria.

In North Carolina, the Durham Sports Commission has hired Kaila’Shea Menendez in the newly created role of Deputy Director. She was most recently senior director of leadership programming and events at Women Leaders in College Sports in Kansas City.

Whose face belongs here?

Emerging Tourism Stars applications from eTourism Summit are open for 2022.

Know a tourism marketing rockstar? Nominate them today.

MMGY Global Releases New Survey on Omicron Variant and Travel Decisions

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The first research is in since Omicron surfaced. This survey was conducted December 3–5, 2021, by MMGY Travel Intelligence, MMGY Global’s research and insights division. For more traveler research related to COVID-19, visit mmgyintel.com.

Survey of U.S. Adults Shows Omicron Variant Is More Likely to Affect Travel Decisions of the Vaccinated Than the Unvaccinated 

Americans are largely in favor of vaccination mandates from airlines and testing requirements for travelers entering the country

KANSAS CITY, MO (December 7, 2021) – MMGY Global’s latest survey of U.S. adults revealed that 45% of respondents who are familiar with the Omicron variant are less likely to travel in the next three months because of related concerns. Interestingly, unvaccinated travelers’ intentions appear to be far less impacted than those of the vaccinated. The survey found 39% of vaccinated adults familiar with Omicron say news of the variant has no impact on their likelihood to travel in the next three months, while the majority (71%) of those who are unvaccinated say this news does not impact their likelihood to travel. 

As scientists learn more about how Omicron behaves, the next couple of weeks will be very important in determining how much of an impact this new variant is likely to have on travel plans. A significant percentage of Americans say it would have an effect on their likelihood to travel.

  • Forty-three percent say they would be significantly less likely to travel if scientists determine Omicron is more likely to result in hospitalizations.
  • Thirty-four percent say they would be significantly less likely to travel if scientists determine Omicron is more resistant to current vaccines.
  • Thirty-two percent say they would be significantly less likely to travel if scientists determine Omicron is more easily transmitted.

Clayton Reid, CEO of MMGY Global, shared his perspective on how to interpret the data. “As we have seen with the Delta variant, traveler mentality can be affected by a perpetuated media and social narrative, but that effect can be fleeting and somewhat unreliable. While we see an expected apprehension among travelers as they first learn of Omicron, we also expect this to be replaced quickly with a bullish sentiment toward 2022 travel.”

The national survey, which was conducted among nearly 900 U.S. adults, also examined consumer sentiment related to health and safety measures that could prevent the spread of Omicron cases, and coronavirus in general, throughout the United States.

  • Sixty-seven percent of Americans support President Biden’s decision to increase testing requirements for inbound international travelers to the United States.
  • Sixty-four percent of Americans believe airlines should require all passengers to be fully vaccinated in order to fly domestically, and 67% believe this requirement should be in place for international travelers.

# # #

About MMGY Travel Intelligence

MMGY Travel Intelligence is MMGY Global’s industry research and insights division, offering proprietary data and research including MMGY Global’s Portrait of American Travelers® as well as DK Shifflet’s TRAVEL PERFORMANCE/MonitorSM, which is comprised of the largest continuous consumer travel database in the industry. The organization’s services are designed to power travel industry decision-makers through consumer insights, travel performance data, and audience modeling and segmentation. To learn more about the extensive collection of research, analytics and strategy services, visit mmgyintel.com or email us at research@mmgyglobal.com.

About MMGY Global 

MMGY Global is the world’s leading integrated global marketing firm specializing in the travel, hospitality and entertainment industries. With eight operating brands across the world, the award-winning organization maintains a global communications practice in all marketing channels, serving many of the world’s premier travel and tourism brands. As a company dedicated to the travel industry, MMGY Global strives to create a connected, inclusive and peaceful world by promoting travel as a cultural bridge of understanding. For more information, visit www.mmgyglobal.com.

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Laurie Jo Miller Farr, Editor
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