LIVE FROM ORLANDO! — June 7, 2022 — Connect Travel, owner and producer of eTourism Summit, is pleased to announce the winners of the 5th Annual Excellence “eTSY” Awards in partnership with Expedia Group Media Solutions and Zartico.
The recognition goes to destination marketing organizations and their media partners to applaud the best of 2021-2022 campaigns and programs with awards in categories that include innovation in brand refresh, viral campaign, influencer marketing, podcast, social media, video, and website. The audience used a QR code to pull up a new category on the spot, entering their votes for “Best of the Best.”
The awards were presented live on June 7 during the 23rd Annual eTourism Summit in Orlando, co-located with IPW and Connect THRIVE Summit.
“Once again, the quality of digital marketing in the travel and tourism industry was so impressive,” said J. William Seccombe, president of Connect Travel. “We applaud everyone for submitting such outstanding entries and congratulate all the winners.”
Big appreciation (!) goes to our panel of three expert judges: Monya Mandich, Global Vice President, Marketing at Expedia Group Media Solutions; Zeek Coleman, Head of Marketing – Tourism & Hospitality at ADARA, Inc.; and Josh Collins, Chief Product Officer at Zartico. The judges considered budget as well as three key criteria: strategy and objective, creativity, and impact/measurability.
Double thanks to Derek Price, Director of Business Development-North America, Expedia Group Media Solutions and to Josh Collins for sponsoring and hosting the fun awards presentation.
2022 eTSY Award Winners
“Best of the Best”
based on the audience vote.
Innovation in Brand Refresh
Winner: Visit Corpus Christi for “Positioning Corpus Christi as the Gulf Coast Capital”
Innovation in a Campaign That Went Viral
Winner: Discover Puerto Rico for “Live From Puerto Rico! Dick Clark’s First-Ever Spanish Language Countdown”
Innovation in Influencer Marketing
Winner: Visit Laredo for “Welcome Back to Laredo”
Innovation in a Podcast
Winner: Discover Long Island for “Long Island Tea”
Innovation in Social Media
Winner: Alabama Tourism Department for “The Most Relaxing Trip Ever”
Innovation in Video
Winner: South Carolina Division of Tourism for “Go For It – Season 2”
Innovation in a Website
Winner: Visit St. Pete Clearwater for Visit St. Pete Clearwater Website Relaunch
“Best of the Best” — Audience Vote
Winner: Discover Puerto Rico
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ABOUT eTOURISM SUMMIT: Founded in 2000, eTourism Summit is the signature event for destination marketing professionals focused on digital media. Attendees at the annual eTourism Summit get up-to-the-minute, real life examples of the latest applications in video, content marketing, email marketing, search, social media, AI and VR, mobile and web design. They share case studies that demonstrate how fellow tourism marketers, vendors and other partners innovate to build incremental traffic at every stage of the funnel. For more information, visit www.eTourismSummit.com.
ABOUT CONNECT TRAVEL: Connect Travel creates efficient and effective environments to expedite the sales process by connecting tourism professionals with the products, services, people and ideas that allow them to thrive in a rapidly evolving and highly competitive global marketplace. For more information, visit connecttravel.com.
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