Expedia Media Group Solutions
“We’re seeing positive signals continue into the fall.” A report just published follows the survey of 2,200 Americans conducted in collaboration with Morning Consult. Expedia Group Media Solutions finds the majority (58%) of respondents have travel plans during the fall with Millennials in leading (67%) compared to Gen Z (61%), Gen X (53%), and Boomers (53%).
Where are they heading? Hotel demand now through November indicated across Expedia.com, Hotels.com, Hotwire, Orbitz, and Travelocity tells us travelers are booking visits to:
- Las Vegas
- New York City
Vacation rentals tell a different story:
- Pigeon Forge, TN
- Miramar and Rosemary Beach, FL
- Gulf Shores, AL
“As we enter the final quarter of the calendar year, we start taking a look at travel sentiment in regard to the upcoming holiday season in addition to our ongoing Key Sentiment Indicators. This is especially timely as the CDC has just announced their Holiday Gathering and Travel Guidelines.
Key Findings: Initial Outlook for Fall/Holiday Travel is Mixed
- American Travel Sentiment indicates a mixed bag among travelers in regard to the upcoming fall/holiday travel season, with 41% saying they plan on the same amount of travel and 32% saying they are planning fewer trips during the same season last year.
- On the positive side, 27% say they are actually planning more travel this fall/holiday season over last year. It will be interesting to see if the reported significant declines in the delta variant surge will help grow this number over the coming weeks.
- Overall demand for travel form now into early 2022 is solid, as 88% of American travelers indicate plans to travel in the next six months, and other Key Sentiment Indicators appear to be holding steady.
- Also, the news reports of the decline in the overall volume of delta variant cases in the U.S. is helping reverse or stabilize some the recent downward trends in resident/community sentiment in regards to welcoming back visitors to our communities, venturing outside our communities, and dining and shopping locally.
Get more survey finding details here.
“Americans’ travel marketability continues to gradually recover from the Delta-variant damage but travelers are feeling more financial stress lately and some uncertainty about vaccine protection. Meanwhile, the reopening of the U.S. border to vaccinated international visitors is generating excitement for travel. And with the rash of poorly-behaved passenger incidents on airplanes lately, the concept of a national no-fly list of trouble-making passengers enjoys wide consumer support.”
- Although our indices show that travel marketability continues to gradually improve from the dramatic drop it took during the height of the Delta variant spread, Americans are feeling more financially stressed lately.
- A combination of the recent Delta-variant surge and seasonality, Americans have slowed their previous rabid demand for travel.
- Some American travelers are not entirely confident in the protection their COVID vaccines are currently giving them, fueling a strong likelihood for boosters.
- Politics in play in travel. This week, 18.7% of American travelers say there are places in the U.S. where they feel they wouldn’t be welcome as tourists. 50.6% of these travelers cite political differences as the reason.
Click here for the latest survey details from 1,200 American travelers collected September 29 – October 1.