TravelAbility examined 122 DMO websites in Canada and the US in search of accessible landing pages and this is what they found.
While some destinations take the lead, only 14 out of 50 state tourism websites have landing pages to address accessible tourism. Only about one-third of the CVB and DMO websites in 60 major cities had an accessible landing page.
This is a missed opportunity for attracting new visitors with disabilities who are looking for destinations that extend an open hand by providing clear information about accessibility and the possibilities that do exist. The good news…TravelAbility can help.
| December 3 is National Disability Day. The mission is to help everyone become more compassionate and understanding of the challenges faced by people with disabilities, which of course, includes the freedom to travel. Since 1992, the day is an international observance promoted by the United Nations. |
Founder and CEO Jake Steinman points out, “While many DMOs prominently feature pages for other niches: LGBTQ, families, etc., it often takes many clicks and several minutes to locate information on accessibility…if at all. It’s frustrating that the information is hidden.”
| “A lack of information,” was the unanimous answer to the question, “What is the greatest barrier to travel when planning a trip?” — TravelAbility |
Last month, TravelAbility announced “Advancing Accessibility One Landing Page at a Time,” a new initiative to provide both visitors and locals with an easy way to find the information they seek.
Wondering how well did your city or state DMO do? Wondering what you should do to improve? Just ask!
Get the DMOs list of accessible-focused landing pages, complete with links, and read more from expert John Morris, editor, TravelAbility Insider.
For advice and assistance with your website and more — because “All Means All” — contact TravelAbility.
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