“The world is on pause.
Your planning doesn’t have to be.”
A commentary from Clayton Reid, CEO, MMGY Global:
“There is no such thing as a post-COVID-19 world. Already, the pandemic has impacted how we will live, work and travel long after the threat has passed. CEO Clayton Reid looks beyond the crisis to project how traveler behavior will shift, and how brands can leverage both short-term marketing strategies and long-term planning.”
“MMGY Global’s base case for recovery is entirely focused on consumer mentality (something we are measuring weekly), in what we believe will be the four phases of societal mindset. As we all move through these phases, it will allow us permission to spend, travel and commune again.”