In the latest data collected, Michigan is now the leading state for website traffic in Quarter 3 of 2019.
![](https://twosixdigital.com/wp-content/uploads/2019/11/state-tourism-draft-1030x540.png)
The website volume traffic leader has changed for the third consecutive quarter. Michigan had an average monthly total of 849,506 online visits, followed by Colorado, Wisconsin, Florida, and California.
![](https://thetravelvertical.com/wp-content/uploads/2019/08/TwoSixDigital_logo_Stacked_RGB-300x142-300x142-1.jpg)
–> Click here to read our interview with Dave Serino, Founder and Chief Strategist at Two Six Digital and to learn more about interpreting the data results.
–> Related: Click here to read “Pure Michigan Funding is Axed” (10/14/2019).
![](https://thetravelvertical.com/wp-content/uploads/2019/11/Screenshot-2019-11-12-11.18.37-1024x594.png)
Which of the 50 official state tourism websites gets the most traffic? TwoSix Digital to the rescue with the third-quarter results of the state-by-state rankings by:
- total traffic
- average monthly visits
- share of mobile vs. desktop
- pages per visit
- average visit duration
- bounce rate
![](https://thetravelvertical.com/wp-content/uploads/2019/11/Screenshot-2019-11-12-07.15.29-1024x771.png)
To get the interactive map and full third-quarter results of the Two Six Digital study, click here.
In case you missed it, here’s a link to the study from Quarter 1 and for Quarter 2, found here.
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