San Diego Tourism Authority has launched a $19 million international six-month advertising campaign. “More than we’ve ever spent,” said Joe Terzi, president & CEO. “We’re playing with the big boys.”
![photo: SD Dirk (flickr 2.0)](https://thetravelvertical.com/wp-content/uploads/2019/01/San-Diego-1024x679.jpg)
The new multi-platform “Something to Smile About” campaign includes television, digital and outdoor. Ads will target US consumers plus Canada, Mexico
Read more here … See and hear more here.
![](https://thetravelvertical.com/wp-content/uploads/2019/01/Screenshot-2019-01-28-18.23.44-1024x568.png)
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